We know that your privacy is very important to you.  We make it our business for it to be just as important to us.

We aim to be as clear as possible about how and why we use information about you on this website.  If your questions are not fully answered by the information below, please contact us.  We’ll be happy to help.

In order to make this information easier to read, we have organised it into a series of headings. Simply scroll through the page for full details

Compliance with the Data Protection Act 1998 underlies all of our personal information privacy practices. We also have a set of guiding principles which govern how we use the information that we collect about you on this website.  These principles are:

• We aim to continuously improve our website for you.  We use information about you to help us to do this.
• We give you control over the information that we hold about you, who is allowed to see it and how it is used.
• We will not use your information for any other reason unless you specifically allow us to.
• We take all reasonable care to safeguard your information through security policies and secure business processes.

• To provide you with online services. Each service has different information requirements. Therefore the information we need, and what it is needed for, can differ. For full details please refer to the terms and conditions for each service.
• To enhance or improve your experience on our website. When you indicate your preferences through our registration forms or through your use of our site, we will use this information to personalise the site to better meet your needs.  
• To provide you with information about products and services that we, or third parties we have carefully selected, believe will be of interest to you.  We will only do this with your consent. You give us your consent by choosing to opt in on the registration form.  You can change your mind and remove or add your consent at any time through the Edit your profile page.
• To keep your information secure. To minimise the risk of unauthorised access to your information, we use some of your information to authenticate you when using the website and our customer service helpdesk.  

We collect information from you in three ways:

• Directly from you. Sometimes we'll ask you for information about yourself, for example in our registration form or when you make a purchase in the Shop
• From third parties. We may ask for information about you from third parties, for example when we get authorisation for a payment you make using a credit or debit card
• From what you do on our site.  We will use this information to personalise the site to better meet your needs and, where you have given us your consent, to provide you with information about our products and services we believe will be of interest to you.

The information we collect through our website will be used within our company. Exactly who sees your information depends on the context in which you provided it and whether or not you have opted into any specific category of information. You can change your mind about the opt ins at any time.

How long we keep your information collected through our website depends on the context in which you provided it and whether or not you have opted out.  You can change your mind about the opt-ins at any time.

In particular:

• We will keep your information that's necessary for us to provide you with a service you have requested or purchased through this website for as long as it takes us to provide that service
• We will keep your contact details for as long as we have your consent to send you marketing information and/or pass your contact details to third parties
• We will keep records of any transactions you enter into on this website for up to six years.  This is so that we can respond to any complaints or disputes that arise in that period
• We will keep other information about you if it is necessary for us to do so to comply with the law

We aim to give you control over the information we hold about you. You can see the information you have provided to us through the website by accessing the Edit your profile page. You can also use this page to change or delete this information including the consents you have given us through the opt in process.

Please note, we can only delete information about you that we don’t need to hold for legal reasons.

You can of course request at any time that we correct any information we hold about you.